In your journey to create an online course, one of the major challenges you’ll face is to find a perfect online course platform.
Believe me, choosing a right course platform can be a huge pain in the neck.
You know why?
See, I have a profile on almost all social media channels whether its FB, FTwitter, Instagram, Pinterest etc.
And I’m heavily active on them.
I regularly share immensely valuable content on these platforms.
On some platforms, It gets shared instantly whereas others take time.
Why is it so?
It’s because different platforms have their own personalities & they behave differently.
For example, FB needs people to engage a course in miracles with the platform, whereas Twitter counts the number of retweets & likes a post gets.
Similarly, each online course platform is totally different from other & it’s your responsibility to choose the right one.
Your wrong selection of platform can put you in deep trouble.
After all, you don’t want to upload your marketing ecourse to a platform where customer support keeps you hanging for long hours, do you?
According to American Express survey, 78% customers have decided to cancel their purchase because of poor customer service.
So always remember
Precision in the decision, is your way to progression.
But in order to find that perfect online course platform, you should know exactly what to look for.
So, let’s have a quick look at different types of online course platforms, you should know about.
Different type of online course platform:
1. Learning destination sites:
LDS platforms provide a basic front-end shop to sell your online courses. It allows you to create, save & sell your online courses much like a normal e-commerce shop.
Udacity & Coursera became popular using such platforms, so this might be a.
2. Traditional LMS
Traditional LMS are specially designed eLearning platforms which provide really professional features.
Other than creating & selling your course, it also allows you to mark your students progress, give them grades, rankings & lot more.
Due to its high-end functionality, these traditional LMS platforms are highly preferred by top businesses.
3. Open Source LMS
Open source LMS is a mirror image of traditional LMS but with a twist.
These platforms are free to use.
Furthermore, these platforms are highly customizable, so you can style your ecourse as per your need is a great example of open source LMS.
4. Modern LMS:
Modern LMS systems are highly focused on creating a user-friendly environment.
These platforms are specially designed for adapting to user behavior & make things easy for its students.
For example, It reduces the number of clicks taken to do a simple task.
5. Learning Management Ecosystem
LM ecosystem is a combo of everything.
These platforms take the best features from other platforms, mix them together, add a bit of their own flavor & then come up with something of their own.
LM ecosystem allows you to create content, provide a solid front end store to sell it, it has an adaptive learning engine, e-commerce features as well as other LMS integrations.
6. Custom LMS
As the name suggests, custom LMS is a highly customized.
It is specially designed to fulfill a specific need.
Such platforms are mostly used by high-end organizations or universities like the HBX platform used in Harvard Business School.
So, next time when you search for an online course platform, don’t forget to have a quick look at this list.
Being a marketing expert, you have to keep learning about new concepts.
I have taken many online courses as well.
In my early days, I literally took a course onbest tools to create an online course.
So, whenever I need a new course, I look for few things.
What are they?
Yup, Features & benefits are important but they are all secondary things, the very first thing I look for in a course is “what’s trending”.
According to the rich kid report, there is a huge 912% increase in demand for big data.
And all the latest trends are based on this data only.
Always remember,
If a product is not worth it, People don’t give a shit.
So, if everyone is opting for a particular online course, it indicates the high value in it, otherwise who cares.
The same rule applies to pretty much everything, even for your online course platform.
So, let’s have a look at some of the most popular online course platforms..