There’s a lot of discussion of whether or not Facebook Marketing for Roofers is a good use of time. First of all, there is no denying that if done properly it can pay huge dividends for your roofing business. You can’t ignore the fact that Facebook has over 845 Million users and gets more page views then Google. That being said, people do not want to be spammed by businesses when they are browsing Facebook.
So how can you be sure that you are doing it the right way? Just put yourself in the mind of a Facebook user (not a business)… The odds are that you already have a Facebook account so this should not be very hard for you to imagine. If you were sitting on Facebook browsing through your news feed and you constantly saw posts from a roofing company like “get $200 off your next roofing project” or some other crap like that, it’s very likely that you would hit the “unsubscribe” button or “unlike” button because you get tired of seeing stuff that is not relevant to you. If you’re not currently in the market for a roof, you simply do NOT care. You’re on Facebook because you’re nosey and want to see what all your “friends” are up to. You like to see how boring your life is compared to theirs… just kidding (maybe). You like to see the pictures that people post so you can make fun of them or talk about how fat they’ve got! It’s the one place you go to get away from the Millions of offers that a consumer sees throughout the day.
I know what you’re thinking: “Ok, Chris… So if I’m not allowed to post offers, what in the world can I do to get exposure for my roofing business?”
Think back to what most people are looking at on Facebook… PICTURES! That’s right, as simple as that sounds, posting before and after pictures of your jobs is a Roof inspections great way to let people “see your business” without getting hammered with an offer. So the first thing you need to do is invest in a nice camera and then fall in love with it. A roofers proof is in their work so you need to document every job with a before and after picture and then post those to Facebook with a nice post (Don’t worry, I’ll show you what to post)
There might be a little controversy around the next thing I’m going to tell you so take the advice for what it is. I believe that you should have a Facebook business page to post all your photos too but I want you to focus on posting the pictures on your personal profile also. The reason I say that is because if you just post it to your fan page, only the people who have “LIKED” your page will see the photos in their news feed. The odds are you probably have 100 fans or less on your fan page and probably have over 1,000 friends on your personal profile. That being said, you’re potential eyeball reach is much greater with posting it to your personal profile.
Post something like this:
“I just wanted to congratulate John Smith on the completion of his new roof. Your home is a huge investment and I’m proud that you chose QuickFix Roofing to protect it with a brand new roof. Take a look at these pictures to see the before and afters of John’s home.”
EVERY homeowner like’s to see before and after pictures, whether it’s for a roof or a kitchen or whatever… We like to see dramatic changes that improve the look of a home because we can all relate to that.
Now, think about how powerful this is for your roofing business. Even people that are not currently in the market for a roof are going to look at those pictures because that’s what people do when they are on facebook. Nobody is going to get mad because you are posting new before and after pictures, in fact they might actually look forward to seeing the pictures all the time. This is top of mind marketing at its best. So you have all these Facebook users who are constantly seeing the quality work that your company does because there is social proof with the before and after pictures. When this person is in the market for anew roof or one of their friends asks for a referral, there is a VERY HIGH chance that they are going to think of your business.